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Get on board!
'Too big to fail’, ‘occupy’, ‘social media’ and that dreaded ‘r’ word, you know, the one that rhymes with confession – these are all trending buzz words. So many new developments in communication and technology, and even politics: if you blink you run the risk of being ‘the last to know’. Let’s face it, we have all become information junkies. We absorb everything that we receive on our BlackBerrys, iPads, Facebook, Twitter, Hotmail, Gmail, CNN, BBC and LIAT.com… all the while staying on top of Project Runway or X Factor and the like. I am the ultimate Twitter junkie – I follow every news channel, airline, fashion house, and, my ultimate in brands, Coca-Cola. Seriously! Staying ahead of the game has become a full time job. So, as we navigate our way through 2012, the economists and pundits are shouting their opinions of what the year holds for us. But if we ruled our emotions according to the economic situation, we would definitely be in trouble! So here’s the deal: let’s all take control of the year, let’s be positive, I say: “This will be my greatest year yet!” Join me – let’s be optimistic about our prospects and take the lead in guiding our future. Onwards and upwards! Here’s to a fantastic 2012. As always, live life to the full!
Leesa Parris-Rudder
Chief Commercial Officer
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